What is the 11.11 Global Shopping Festival on AliExpress and how do discounts work during it?

The 11.11 Global Shopping Festival, also known as Singles’ Day, is an annual shopping event that takes place on November 11th. Launched by Alibaba’s e-commerce platform, AliExpress, this mega sale has evolved into one of the largest shopping events globally, surpassing both Black Friday and Cyber Monday in terms of sales volume. If you are wondering how discounts work during this significant shopping extravaganza and what to expect, you’ve come to the right place. This article will break down everything you need to know about the 11.11 Global Shopping Festival on AliExpress.

What Is the 11.11 Global Shopping Festival?

The 11.11 Global Shopping Festival originated in China as a celebration of singles, with the date “11/11” symbolizing the idea of being single due to the four “1s.” Over the years, it has transformed into a major retail event, attracting consumers from around the world eager to take advantage of jaw-dropping discounts and special promotions offered by millions of sellers.

When and How Did It Start?

The event first began in 2009 and has since expanded exponentially. Initially launched as an online shopping day targeting single consumers in China, it has now become a global phenomenon. In 2021 alone, Alibaba reported sales reaching over $84 billion during this 24-hour shopping event, showcasing its unmatched popularity.

How Discounts Work During the Festival

During the 11.11 shopping event, discounts and offers come in various forms, making it essential for shoppers to understand how to navigate this colossal sale. Here are the main types of discounts and promotional tactics you can expect:

1. Flash Sales

Flash sales offer limited-time discounts on specific products or categories. These sales generally last for a short duration, sometimes just minutes, creating urgency among buyers. To not miss out:

• Set reminders for your desired products.
• Regularly check the AliExpress app for updates on flash sales.

2. Coupons and Vouchers

AliExpress provides a variety of promotional coupons and vouchers that can be applied at checkout. Customers can collect:

• Sitewide coupons that apply to many products.
• Store-specific coupons that can be used for purchases from certain sellers.
• Exclusive vouchers released just for the event.

Make sure to keep an eye on these offers leading up to the event, as they significantly enhance your savings.

3. Deals of the Day

Every day leading up to November 11th, AliExpress launches “Deals of the Day,” where selected items are available at heavily discounted prices. These deals are frequently refreshed, so check back daily for the best offers.

4. Bundle Discounts

Another enticing option during the 11.11 sales is bundle discounts. Sellers often create packages that combine multiple items at a price lower than if purchased separately. This is particularly beneficial if you are looking to buy several items from the same category, such as electronics or fashion.

5. Free Shipping Promotions

Many sellers provide free shipping as an additional incentive during the festival. Free shipping can significantly reduce overall costs, making it easier for consumers to justify their purchases.

Tips for Maximizing Your Savings During 11.11

To make the most of your shopping experience during the Global Shopping Festival, consider these helpful tips:

• Add products to your wishlist: Create a list of items you are interested in ahead of time. This way, you can quickly access them during the sale.
• Follow your favorite sellers: By following preferred stores, you can receive updates on their specific deals and promotions.
• Use the app: The AliExpress app often features app-exclusive offers and discounts. Download it to stay informed about exclusive sales.
• Share and earn: Participate in referral programs where sharing deals can reward you with additional discounts or coupons.

What to Expect This Year?

Every year, AliExpress strives to outdo itself with bigger discounts, unique promotional events, and better-targeted sales. As the festival approaches, expect:

• Increased engagement from global brands offering exclusive products.
• Innovative shopping features, such as virtual reality product showcases.
• Live streaming sales where influencers will promote various products with special limited-time offers.

All these features are designed to offer customers an engaging, interactive shopping experience while maximizing savings.

Popular Categories on AliExpress During 11.11

The 11.11 Global Shopping Festival features a wide range of product categories. Some popular categories to look out for include:

• Electronics: From smartphones to laptops, technology enthusiasts can find various discounts.
• Apparel: Fashion lovers will enjoy sales on clothing, accessories, and footwear.
• Home & Garden: Appliances, décor, and gardening tools are available for great prices.
• Beauty Products: Skincare and makeup items from your favorite brands.
• Toys: Educational and entertainment products for children, often at significant discounts.