EVOLVE Commerce Club#012 – Expert Sessions- Guillaume Faure

Guillaume Faure, the Co-founder and CEO of LiveMeUp, discusses his journey from being a submariner in the French Navy to becoming an entrepreneur in the live commerce industry. He shares his experiences in China, the importance of community and ecosystems in Chinese business culture, and the inspiration behind starting Light Me Up. Guillaume explains the decision to focus on the Shopify platform and the power of integrating with other platforms like Clavio, Yotpo, and Gorgias. He emphasizes the value of being part of a tech stack and the anti-churn benefits it provides. Live Me Up is a global platform built on Shopify that provides video shopping experiences. They have faced challenges in setting up a global platform due to regional differences in e-commerce requirements and customer behavior. They have focused on the US market and built everything in English to cater to US customer expectations. They have also faced challenges in penetrating the German market and converting downloads into clients. They are actively working on building a community and reaching out to end users to gather feedback and improve their product. They have investors who support their growth and help guide their roadmap.

Takeaways
Guillaume Pau’s journey from the French Navy to entrepreneurship in the live commerce industry
The importance of community and ecosystems in Chinese business culture
The decision to focus on the Shopify platform and the power of integration with other platforms
The value of being part of a tech stack and the anti-churn benefits it provides Live Me Up has focused on the US market and built everything in English to cater to US customer expectations.
They have faced challenges in penetrating the German market and converting downloads into clients.
Building a community and reaching out to end users is important for gathering feedback and improving the product.
They have investors who support their growth and help guide their roadmap.

00:00
Introduction and Background
02:19
Guillaume’s Entrepreneurial Journey
10:57
The Chinese Business Culture
31:49
Focusing on the US Market
34:10
Challenges in Penetrating the German Market
43:09
Building a Community and Gathering Feedback
52:26
The Role of Investors in Supporting Growth

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