Will CineStill Ever Recover From This?

In late 2023, CineStill did something no one expected. They trademarked a term the film photography community considered descriptive and sent out strongly-worded warnings to ECN-2 respoolers to remove 800T from their packaging and descriptions. This set off a firestorm across the web and caused irreparable damage to CineStill’s brand. In this video, I take a deep dive into CineStill and their history to answer the question: What is CineStill Afraid Of?

Is it all the competition in the film rebranding space? The proliferation of ECN-2 Processing, making cinema film more accessible than ever? Or do you think CineStill is gearing up for a sale or investors? Let me know in the comments!

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Kodak Gold Film:

Kodak Film Case:

Kodak Ektar Half Frame 35-II:

Kodak Reusable 35mm film camera:

Sources and resources:

Instagram bulk loading reel supplied by:
www.instagram.com/remi.siciliano

Catlabs Blogpost:

CineStill Cease and Desist:

Trademark Office Workers 2023:

Number of Trademarks filed in USA in 2021:

Lack of homogeneity in Trademark Office decisions:

Common Law Trademark Info:

Xerox NYTs tweet:

Xerox Case:

Why you need to process cinema film in ECN-2 (via Studio C41):

CINESTILL

CineStill 800T Trademark denied:

Cinestill 800T Trademark case in full:

Trademark Page:

CineStill FAQ:

CineStll 400D:

CineStill ECN-2 Product Page:

CineStill ECN-2 Instructions:

Flic FIlm ECN-2 Kit Instruction (with pre-bath):

CineStill’s Founding on Internet Archive:

KODAK:

Kodak Motion Picture Film Process and Layers:

Kodak Price Catalog:

Kodak Chronology of Film:

Kodak Essential Guide for Filmmakers (film layer explanation:

Kodak 800T stock:

REDDIT

Ikigai film lab no longer selling CineStill:

List of alternative sources of 500T and remjet-removed 500T films:

Film Price Tracker by Analog.Cafe:

source

#CineStill #Recover